About SL Sports Foundation

Our Mission

Our mission is to promote the healthy development and education of children and youth by providing access to sports equipment, camp participation, and other athletic and recreational resources for children from underserved and low-income communities.

Our Story

Hi, I’m Shannon Landry, founder of SL Sports Foundation.

My journey in youth sports began in 2006, not just as a coach—but as a parent, mentor, and organizer who saw firsthand how powerful football can be in a young person’s life.

As a flag football coach, administrator, and parent of two, I’ve spent more than 20 years working with young athletes and high school players across tackle football, flag football, and 7v7 programs. Over the years, I’ve coached on the field, managed teams behind the scenes, coordinated schedules, organized tournaments, and supported families navigating the youth sports system.

What I saw consistently was this: talent and work ethic were everywhere—but opportunity was not.

Too many kids were missing out on teams, tournaments, and development simply because of financial barriers, lack of access, or limited resources. As both a coach and a parent, that reality hit close to home. I watched athletes with incredible potential sit out seasons, miss exposure opportunities, or lose confidence—not because they didn’t belong, but because they couldn’t afford to participate.

That’s where the idea for SL Sports Foundation was born.

I wanted to create something that combined coaching experience, administrative knowledge, and real-life parenting perspective—a foundation that understands youth sports from every angle. From entry-level flag football to competitive high school and 7v7 programs, our goal is to support athletes at every stage of their development.

At SL Sports Foundation, we focus on:

• Access — making sure finances are never the reason a child can’t play

• Development — building skills, confidence, and discipline on and off the field

• Opportunity — creating pathways through camps, tournaments, and exposure events

This foundation isn’t just about football. It’s about community, structure, accountability, and belief. It’s about showing young athletes that someone sees them, supports them, and is invested in their growth.

As a coach, I teach the game.
As a parent, I understand the stakes.
As an administrator, I know how to build programs that last.

SL Sports Foundation exists to bring all of that together—so every young athlete has a fair chance to compete, grow, and succeed.